Christmas 1994. I’ve just got a Nintendo and Street Fighter 2. I am instantly blown away. Since that day, I secretly started dreaming of becoming a designer but never thought that could happen. Fast forward to 2005. I join Universal as a Web designer Intern. Fast forward to 2023. I have lived on four continents and in five countries. Learned, worked, led, built creative teams in companies such as Dentsu Isobar, Grey, Publicis, R/GA, Fred&Farid and Google. You can now find me leading the creative team at Prime Video Europe: ECD-ing, writing, and art directing, producing marketing campaigns across 15 countries. Still playing Street Fighter. Still dreaming of the impossible.
phamxuan32@gmail.com
Some achievements I care about because no one else does.
2005
Started as a Flash Designer back when that was the thing. RIP.
2008
Badly designed the first boxing mobile game back when only 200 apps where available on the app store.
2010
Started directing music videos and commercials. First for fun then for work.
2012
Created fake VIP passes giving my friends and I All Access to a Formula 1 Grand Prix. Seating front row eating sushi next to Rihanna, George Lucas and Hugh Jackman was enjoyable.
2013
Blew up a car while live streaming it to the world. Because why not?
2013
Participated to a reality TV about creatives trying to crack a marketing campaign.
2014
Bought a 4x4 and drove around Australia for 10 months.
2014
Designed a video projection mapping experience for the World Boxing Championship in Las Vegas. A side project.
2015
Wrote a film for TedX screened at the Sydney Opera House. A side project.
2016
Created Emoji billiard balls for fun. The idea was stolen/copied for mass production within 72H. China speed.
2017
Created a toy brand to educate children on plastic pollution. A passion project. Parents and schools from all around the world still order some. Sometimes.
2017
Hired by Google as their first Head of Creative in North Asia to build the in-house creative team. Shortly after joining, I started to have AI as imaginary friends.
2018
Was invited to showcase a short film at Sundance and SxSw.
2019
A friend I haven’t seen for 15 years published her first novel. I discovered that I was in it.
2019
Delivered back to back keynotes with up to 1500 attendees per session. A big deal for an introvert. If only they knew that even my kids don’t listen to me.
2020
Among the first to work from home and to attend Zoom meetings with no pants on. I was living in China when the pandemic started.
2021
After joining Prime Video, I started to watch movies before they release with my name as a watermark on them! Like on the DiVX I used to download except it is 100% legal this time.
2022
Prime Video is awarded Marketer of the year in France and Spain.
2022
Created Prime Video’s first Christmas advert about a Hyena that can’t laugh.
2023
Released the solo project ‘Yellow Swan’: an Album influenced by New Wave music.
Well done. You’ve read it all. You deserve a hug if we meet.
PRIME VIDEO
Europe
2021 - Present
GOOGLE
Asia Pacific
2017 - 2020
FRED & FARID
Shanghai
2016 - 2017
R/GA
Sydney
2014 - 2016
PUBLICIS CANADA
Montreal
2009 - 2014
GREY
Paris
2008 - 2009
DENTSU ISOBAR
Paris
2005 - 2008
UNIVERSAL
Paris
2005
INTERNATIONAL
Cannes Lions (25)
D&AD (8)
Clios (14)
One Show (10)
ADC (8)
LIA (6)
NY Festival (8)
Eurobest (14)
Spikes Asia (4)
Webby Awards (2)
Shots Awards (2)
Promax (2)
Red Dot Design (1)
Ciclope Award (4)
Eyes and Ears Europe (1)
ARGENTINA
El Ojo Iberico America (7)
AUSTRALIA
Award Awards (1)
Midas (2)
AC&E (1)
CANADA
Cassies (2)
Canadian Marketing Awards (7)
Media Innovation Awards (1)
Boomerang Awards (10)
Créa (2)
SIA (1)
FRANCE
ADC (9)
ADC - Marketer of the of the year
Grands Prix Stratégie (6)
GERMANY
Berlin Commercials (1)
German Design Award (1)
JAPAN
Japan Goods Awards
SPAIN
El Sol (3)
Club de Creativos (5)
ADC (2)
FIAP (7)
UK
Think Boxes Awards (1)
The British Arrows (3)
Creative Circle Awards (2)
OTHERS
Sundance (1)
SxSw (1)
Ted (1)
LANGUAGES
English
French
Vietnamese
SKILLS
Key Art & Trailer
Marketing 360
Creative Strategy
Creative Ideation
Creative Production
User Experience
User Interface
Graphic Design
Motion Design
Film Directing
Music
AI
CONTACT
phamxuan32@gmail.com